"iPhone 7 and iPhone 7 Plus dramatically improve every aspect of the product experience,reaching a new level of innovation and precision to make this the best iPhone we have ever made," said Philip Schiller, Apple's senior vice president of worldwide marketing.
"The new iPhone continually carries out the design theory of Apple, which is being simple,fashion and user friendly," said James Yan, research director at Counterpoint Technology MarketResearch.
However, some of the highlighted functions of the new device, such as the dual rear cameras,dust and water resistance and headphone jack free, have already been utilized by Chinese Android phone makers.
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