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Xiaomi targets niche smartphone market

Xiaomi targets niche smartphone market

Jason 2016-05-11 15:51:08

China's smartphone vendor Xiaomi launched a 6.44-inch smartphone Mi Max on Tuesday targeting game players, video lovers and business people.

Users who spend five to six hours on their handsets will find this smartphone appealing as it has a large screen, which is good for eyes, said Lei Jun, founder of Xiaomi.

Di Jin, research manager of International Data Corporation China, said that such a large-screen smartphone is not targeted at mass market as it is not easy to carry it.

But it would attract users who want larger screen to fit for their using habits, she said.

A report released by IDC in late April showed that both Xiaomi and Lenovo has been pushed out of the top five vendors club globally, eclipsed by Vivo and OPPO. Vendors shipped a total of 334.9 million smartphones worldwide in the first quarter of this year, up slightly from the 334.3 million units in the same period last year. However, the research company said it cannot disclose Xiaomi's shipment in the first three months at this moment, but added that it saw a drop quarter on quarter.

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